In this guide, we’ll take you through the tips that you can use your business portraits to personalise your branded email and increase engagement with your community.
Before that, let’s see why you need to work on your email marketing and optimize it.
How email marketing helps your business
Why do you need email marketing? Sending weekly, monthly or quarterly emails is a great way to:
- Increase engagement
- Deeping your connections
- Promote services
- Maximise business opportunities
Popular tools that support automated email includes Mailchimp and Flodesk both of which allows business owners to send branded emails from a business address.
How to optimise your emails
In order to make your emails as engaging and helpful to your clients, follow these guidelines:
- Be engaging and offer help
- Choose which client stories to tell
- Write a detailed, but short message
- Choose appropriate blog posts or services to highlight
- Add photos and videos
Bonus Tip – Make everything with Canva
Canva is an online platform that quickly becomes a life saver for small business owners with no design experience and it does not require expensive software.
Let’s take a look at how you can make a custom banner for your emails so they send the right professional feel in an engaging way.