Empowered Executive Women

69% of executive women feel torn between career ambition and family priorities (the mindset shift that unified my “split” life)

“Amanda has a special gift. She is able to get the results a client wants even without the client being able to request them. She immediately read who I was during the express headshot session, she adapted plans, gave instructions and ‘arranged me’ with ease. Incredible. The whole experience was a pleasure. Every camera-shy person with a personality should book with Amanda.” Joy Borman
As a photographer specializing in personal branding, I had the pleasure of working with Joy, also known as “The Smiling Coach,” to capture headshots showcasing her vibrant energy. Our collaboration led to this full coaching profile and Joy’s inspirational mission:

happy smiling coach in red dress
Guiding Burnt-Out Women to Reclaim Balance

During a summer project, Joy required new headshots for her website. We conducted the shoot on the coast, capturing natural, spontaneous photos that mirrored her uplifting persona, catering to her clientele of burnt-out women.

Joy, known as The Smiling Coach, describes herself as a ‘bringer of change’, now dedicated to helping women find balance amidst life’s chaos, guiding them towards guilt-free rest and contentment while aligning with their unique purpose.

great big grin on coach for branding photos in red dress

Empowering Women to Lead with Authenticity and Impact

Personal branding photography is essential for communicating and elevating your brand. Photos are a powerful tool for connecting with your audience and conveying your unique message.

Over the last decade, I’ve had the privilege of working with many inspiring coaches and clients. Capturing Joy’s vibrant essence through her branding photos was truly rewarding. When she shared details about her coaching services, I immediately resonated with her empowering mission.

Joy’s coaching encompasses three powerful focus areas: Spark, to unlock your potential; Glow, to reclaim your time; and Blaze, to ignite your purpose. Her programs don’t just equip clients to take control of their lives, but exemplify what’s possible when self-care and growth are made priorities.

Importantly, Joy’s coaching empowers women to fully embrace their unique voices and perspectives as leaders. This includes:

  • Fostering inclusive collaboration by cultivating safe environments for sharing ideas.
  • Providing guidance through mentorship and sponsorship to help navigate career advancement.
  • Actively creating leadership opportunities for clients to influence decision-making.

By amplifying female voices in this comprehensive way, Joy’s coaching helps clients shatter barriers, build confidence, and emerge as impactful trailblazers in their field.

wesite screen shot
Embrace the transformative power of visual storytelling and coaching support to amplify your presence, reclaim your time, and align with your unique purpose

Joy shared with me that considering your next steps can evoke a range of emotions—you desire success and balance, yet fear being overwhelmed. However, amidst these feelings, there’s also excitement, a spark of hope and possibility. I reassure my clients that while uncertainty is natural, they possess the strength to embrace change and pursue their dreams with courage. You have the capability to achieve remarkable things.

Nurturing Your Network While Pursuing Growth


Question: How can you maintain meaningful connections while striving towards your career objectives?

Tip 1: Prioritize Regular Communication: Schedule regular check-ins with colleagues, mentors, and industry peers through face-to-face meetings, phone calls, or virtual platforms to nurture connections and build rapport.

Investing in personal growth through coaching can empower you to achieve your career objectives with confidence. If you’re interested in exploring how coaching with Joy, The Smiling Coach, can support your career journey, reach out for personalized guidance and support.

Tip 2: Attend Industry Events: Make an effort to attend industry conferences, seminars, and networking events to expand your professional network and engage with like-minded individuals. These gatherings provide valuable opportunities to connect with peers, exchange ideas, and stay updated on industry trends and developments.

Tip 3: Leverage Technology Tools: Utilize video conferencing, social media, and other technology platforms to facilitate virtual interactions and maintain connections, especially in times when face-to-face meetings are not feasible. Embracing digital communication channels enables you to stay connected and engaged with your network, regardless of geographical limitations.

Empowering Women to Lead with Authenticity and Impact


Question: How can we amplify the female voice in leadership roles and fully embrace the unique perspectives that women bring to the table?

Tip 1: Encouraging Collaboration

Incorporating this tip into my professional environment has been incredibly valuable. Throughout 2024, I’ve engaged in three meaningful collaborations with fellow female professionals who embrace boldness.

From hosting podcasts to organizing Headshot Days and supporting local businesses, I even contributed to Isle of Wight Pride initiatives, amplifying diversity and inclusivity.

By nurturing an environment where women feel empowered to share their ideas and perspectives, I’ve noticed a remarkable increase in collaboration and problem-solving among us. This has not only elevated the quality of our work but also fostered a strong sense of unity and support among team members

Tip 2: Mentorship and Sponsorship: Incorporating this tip into my professional journey has been pivotal. Throughout my career, I’ve actively participated in mentorship programs that have provided invaluable guidance, feedback, and opportunities for growth. Additionally, I’ve been fortunate to benefit from sponsorship initiatives where influential leaders have championed and promoted my advancement within the organization. These experiences have not only accelerated my development as a leader but have also highlighted the importance of fostering supportive environments for women’s professional growth.

Tip 3: Create Opportunities for Leadership: Incorporating this tip into my professional journey has been empowering. Over the years, I’ve actively sought out and seized opportunities to lead initiatives, ensuring that women and teens are represented equitably and visibly in decision-making processes and strategic initiatives. After all, leadership isn’t just about reaching the top—it’s about lifting others up along the way.


Finding Harmony: Career Ambition and Family Priorities


Question: How can you maintain strong family relationships while pursuing ambitious career goals?

Tip 1: Prioritize Quality Time Incorporating this tip into my routine was transformative. By setting aside dedicated time each day or week to spend with my family, engaging in activities that fostered connection and bonding, I noticed a significant improvement in our relationships. Whether it was sharing a meal together, going for a walk, or enjoying a family game night, prioritizing quality time strengthened our bonds and created lasting memories.

Tip 2: As I integrated this tip into my daily life, I found that maintaining open and honest communication with my family members about my career aspirations, schedule, and commitments was crucial. By keeping them informed and involved, we were able to manage expectations and address any concerns or challenges together as a family

Tip 3: Establish Boundaries: As I implemented these strategies, one of the most impactful changes I made was establishing clear boundaries between my work and family time. By designating specific hours for work-related tasks and committing to unplugging during family time, I created a healthier balance between my professional and personal life. This not only reduced my stress levels but also fostered harmony within my family.

A Coach Who Reads Between the Lines – Client Testimonial

When I started working with The Smiling Coach aka Joy early in 2023, I was a busy working mum in desperate need of help aligning my values to my professional and personal life. I had no idea where to start, and I thought success meant conforming to harsh and scary stereotypes, like working 60-hour weeks, putting work first, and constantly hustling, leading me towards burnout.

Through our sessions, Joy helped me tap into my inner clarity and confidence, leading to a profound transformation in how I approached my work and life. I learned to identify what energised me, what triggered my procrastination, and what brought me genuine happiness and fulfilment.

At work, I set stronger boundaries and felt more confident in my abilities, embracing my unique strengths. At home, I became more present for my family and allowed myself to indulge guilt-free in hobbies and interests that truly fulfilled me. Joy’s personalized approach and effective strategies equipped me with tools to overcome obstacles and cultivate a more meaningful and peaceful mindset.

I continue to use these tactics to this day, grateful for Joy’s impact on my life, and I wholeheartedly recommend her to any woman facing overwhelm and struggling with unclear boundaries, whether personal or professional.

The Path to Meaningful Success Starts Here

In conclusion, prioritizing self-care and seeking guidance from a coach like Joy can lead to transformative changes in both your professional and personal life.

By implementing strategies such as prioritizing quality time, maintaining open communication, and establishing clear boundaries, you can achieve greater balance and fulfilment.

If you’re ready to take the next step towards a more meaningful and harmonious life, I encourage you to explore Joy’s coaching services further. Your journey to success and well-being starts here.



Please contact Mandy at Mobile: +44 (0)7719316609

Seaview Home Studio at Phone: +44 (0)1983 617383



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